01 / BLOG
Insights & Research
Notes from the Lab.
Findings, observations, and honest thinking from inside the lab. We write when we have something worth saying.
Building Sparkle: 930 Signups, 100 Paying Customers, and Why It Led to Butler
Sparkle validated real paying demand with zero marketing spend. Here is what paying customers taught us about generation vs execution, and why it led to Butler.
Every AI You Have Ever Used Has the Same Problem. We Are Fixing It.
Most AI tools operate in a stateless manner, forgetting everything between sessions. Butler solves this with a persistent memory layer.
India's Creator Economy Is a $49 Billion Opportunity. Most of It Is Inaccessible to Most Creators.
India's creator economy is growing at 22% annually. Only 8 to 10% of creators monetise today. The gap is about missing infrastructure.
Why Research Precedes Architecture at Sevorse
Most companies use research as a credibility signal. At Sevorse, it is the actual strategy. Here is why research-first deep tech is the most defensible approach.
Sevorse: Who We Are and Why We Exist
An honest account of who we are, where we came from, and what we are here to do. The name, the founders, the methodology.