01 / BLOG
Insights & Research
Notes from the Lab.
Findings, observations, and honest thinking from inside the lab. We write when we have something worth saying.
Every AI You Have Ever Used Has the Same Problem. We Are Fixing It.
Most AI tools operate in a stateless manner, forgetting everything between sessions. Butler solves this with a persistent memory layer.
India's Creator Economy Is a $49 Billion Opportunity. Most of It Is Inaccessible to Most Creators.
India's creator economy is growing at 22% annually. Only 8 to 10% of creators monetise today. The gap is about missing infrastructure.
What 1,900 Organic Signups Taught Us About Distribution in Underserved Markets
Sparkle reached 1,900 signups without a single rupee in paid marketing. Here is what the data actually showed, and what we still don't fully understand.
Why Research Precedes Architecture at Sevorse
Most companies use research as a credibility signal. At Sevorse, it is the actual strategy. Here is why research-first deep tech is the most defensible approach.
Sevorse: Who We Are and Why We Exist
An honest account of who we are, where we came from, and what we are here to do. The name, the founders, the methodology.